A Noida entrepreneur, Naman Gupta, has sparked a heated discussion online with his innovative approach to tackling pollution caused by cigarette butts. A viral video shared by 60 Second Docs showcases Gupta recycling used cigarette butts into soft toys, including teddy bears, through his venture, Code Effort Private Limited.
In the video, Gupta explains the detailed process: cigarette butts are collected, their fibres are extracted, and then subjected to a 24-hour biodegradable recycling treatment. The processed fibres are used as stuffing for plush toys, with Gupta assuring that all products are thoroughly checked for toxic materials and certified as safe for children.
The Instagram video, captioned, “Most parents would say cigarettes are not toys,” has drawn widespread attention. While many users commended Gupta’s creativity and his commitment to sustainability, others expressed concerns about the safety and quality of toys made from recycled cigarette waste.
The initiative has brought to light the pressing issue of cigarette butt pollution, which accounts for a significant portion of global litter. Gupta’s effort highlights a sustainable approach to upcycling waste, though the mixed reactions suggest that public trust in the safety of such products remains a challenge.
As debates continue online, this innovative solution serves as a conversation starter about the potential of creative recycling to address environmental issues.
